There is a signal in the brain that explains our most profound behaviours, in which every one of us is engaged constantly. Dopamine is a type of neurotransmitter, it's known as the fun transmitter. Your body makes it and your nervous system uses it to send messages between nerve cells. That's why it's sometimes called a chemical messenger.

Dopamine plays a role in how we feel pleasure. It's a big part of our unique human ability to think and plan. It helps us strive, focus, and find things interesting. Dopamine has a reputation as the miracle bestower of happiness. Dopamine is released when a gambler feels favoured by luck!

studies have shown that the dopamine system can be activated by a wide range of pleasant experiences, such as eating, having sex, getting revenge, winning video games, listening to music, earning money and reading funny cartoons. The dopamine system also responds robustly to addictive drugs, including opiates, alcohol and cocaine.

A straightforward interpretation of these facts is that the dopamine system is a pleasure pathway in the brain. It also explains why some drugs are so addictive. The strong and prolonged activation induced by drugs can act as a “super-reward”, making drugs even more desirable.

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